Consumer Behaviour Notes pdf Download

Consumer Behaviour Notes PDF

Date: 3rd Feb 2023

In these “Consumer Behaviour Notes PDF”, we will study the theoretical concepts of consumer behaviour and the application of these concepts in marketing strategy and decision making.

We have provided multiple complete Consumer Behaviour Notes PDF for any university student of Bachelor of Management Studies (BMS) or Master of Business Administration (MBA) to enhance more knowledge about the subject and to score better marks in the exam. Students can easily make use of all these Consumer Behaviour Notes PDF by downloading them.

Topics in our Consumer Behaviour Notes PDF

The topics we will cover in these Consumer Behaviour Notes PDF will be taken from the following list:

Nature, scope and application; Importance of consumer behaviour in marketing decisions; characteristics of consumer behaviour; role of consumer research; consumer behaviour interdisciplinary approach; Introduction to Industrial Buying Behaviour; Market Segmentation, VALS 2 segmentation profile.

Consumer Needs and Motivation: Characteristics of motivation, arousal of motives; theories of needs and motivation-Maslow’s hierarchy of needs, McLelland’s APA theory, Murray’s list of psychogenic needs, Bayton’s classification of motives; self-concept and its importance; types of involvement.

Consumer Personality- theories of personality- Freudian theory, Jungian theory, Neo-Freudian theory, Trait theory; Theory of self-images; Role of self-consciousness.

Consumer Perception: Concept of absolute threshold limit, differential threshold limit and subliminal perception; Perceptual Process- selection, organization and interpretation. Learning and Consumer Involvement: learning theories- classical conditioning, instrumental conditioning, cognitive learning; involvement theory.

Consumer Attitudes: Formation of attitudes; functions performed by attitudes; models of attitudes: Tri-component model, multi-attribute model, attitude towards advertisement model; attribution theory.

Group Dynamics and consumer reference groups: Different types of reference groups; factors affecting reference group influence; reference group influence on products and brands; application of reference groups.

Family and Consumer Behaviour: Consumer socialisation process; consumer roles within a family; purchase influences and role played by children; family life cycle.

Social Class and Consumer behaviour: Determinants of social class; characteristics of social class.

Culture and Consumer Behaviour: Characteristics of culture; core values held by society and their influence on consumer behaviour; introduction to sub-cultural and cross-cultural influences.

Opinion Leadership Process: Characteristics and needs of opinion leaders and opinion receivers; interpersonal flow of communication.

Diffusion of Innovation: Definition of innovation; product characteristics influencing diffusion; resistance to innovation; adoption process.

Consumer Decision making process: problem recognition; pre-purchase search influences; information evaluation; purchase decision- compensatory decision rule, conjunctive decision, rule, Lexicographic rule, affect referral, disjunctive rule; post-purchase evaluation; Situational Influences.

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Consumer Behaviour Reference Books List

We have listed the best Consumer Behaviour Reference Books that can help in your Consumer Behaviour exam preparation: 

  • Schiffman L. G., Wisenblit J. and Kumar S.R. (2015). Consumer Behaviour. Pearson Education India (11th Edition). Prentice Hall Publication.
  • Blackwell, R.D., Miniard, P.W., and Engel, J. F. (2017). Consumer Behaviour (10th Edition). Cengage India Private Limited.

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Author: Delhi University

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