Transnational and Cross Cultural Marketing notes pdf download

Transnational and Cross Cultural Marketing Notes PDF

Date: 30th Jan 2023

In these “Transnational and Cross Cultural Marketing Notes PDF”, we will provide an understanding of the impact the cultural differences have on global marketing. The methods of price decisions in international markets shall also be taught.

We have provided multiple complete Transnational and Cross Cultural Marketing Notes PDF for any university student of Bachelor of Management Studies (BMS) or Master of Business Administration (MBA) to enhance more knowledge about the subject and to score better marks in the exam. Students can easily make use of all these Transnational and Cross Cultural Marketing Notes PDF by downloading them.

Topics in our Transnational and Cross Cultural Marketing Notes PDF

The topics we will cover in these Transnational and Cross Cultural Marketing Notes PDF will be taken from the following list:

Global Marketing, the scope and challenge of international marketing, the Global Manager, importance of Global Markets, development of Global Marketing. Cultural and social forces, definition of culture, cultural values, language and communication. Cultural differences. Impact of social and cultural environment on marketing industrial and consumer products.

Developing a global vision through marketing research. Scope of international marketing research. Problems: Collecting primary data, Use and non-availability of secondary data.

Multicultural research-Research on internet. Estimating market demand, problems in analyzing and interpreting research information. Responsibility for conducting marketing research, communicating with decision makers.

Outsourcing Research, developing a Global Information System, Global Product Strategies, Product Design, Packaging and Labelling, Warranty and Service Policies, New Product Development, Global Strategies for Services and Brands, Marketing Services including Social Marketing.

Pricing decisions: Global Pricing Framework, Pricing Basics, Marginal Cost Pricing and its importance, Transfer Pricing, Counter trade, Systems Pricing, Pricing and positioning, price quotation – preparation of quotations.

Promotion Decisions: Promotions – international advertising – sales promotion in international markets – international advertising – direct mailing – personal selling – exhibition – generic promotions in international marketing.

Download Transnational and Cross Cultural Marketing Notes PDF

Transnational and Cross Cultural Marketing Reference Books List

We have listed the best Transnational and Cross Cultural Marketing Reference Books that can help in your Transnational and Cross Cultural Marketing exam preparation: 

• Cateora, Philip R. and Graham, John L. International Marketing. Tata McGraw Hill.
• Cherunillam, Francis. International Marketing,. Himalaya Publishing House.
• JJ Shaw and SakOnkvisit. International Marketing- Analysis and Strategies. Prentice Hall India.
• Warren J. Keega. Global Marketing Management. Prentice Hall India

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