Business Research Notes PDF
In these “Business Research Notes PDF”, we will study the nature and extent of research orientation, which they are expected to possess when they enter the industry as practitioners. To give them an understanding of the basic techniques and tools of business marketing research.
We have provided multiple complete Business Research Notes PDF for any university student of Bachelor of Management Studies (BMS) or Master of Business Administration (MBA) to enhance more knowledge about the subject and to score better marks in the exam. Students can easily make use of all these Business Research Notes PDF by downloading them.
Topics in our Business Research Notes PDF
The topics we will cover in these Business Research Notes PDF will be taken from the following list:
Nature and scope of business research: Role of Business Research in decision making, applications of business research. The Research process – Steps in the research process; the research proposal; Management decision problem Vs. Business Research objective.
Research Design: Exploratory, Descriptive, and Causal. Secondary Data Research: Advantages and Disadvantages of Secondary Data, Criteria for evaluating secondary sources, secondary sources of data in Indian Context, Syndicated Research (in India).
Primary Data Collection: Survey vs. Observations. Qualitative Research Tools: Depth Interviews focus groups and projective techniques; Measurement and Scaling: Primary scales of Measurement-Nominal, Ordinal, Interval, and Ratio. Scaling techniques- paired comparison, rank order scale, constant sum scale, semantic differential scale, itemized ratings, scale, Likert Scale; Questionnaire- form and design.
Sampling: Sampling techniques, Data Analysis: Z test (mean, diff. of mean, diff. of proportion) t test (mean), paired t test, Chi square test. Introduction to theoretical concept of Factor Analysis and Discriminant Analysis.
Download Business Research Notes PDF
Business Research Reference Books List
We have listed the best Business Research Reference Books that can help in your Business Research exam preparation:
- Cooper and Schindler. Business Research Methods. McGraw-Hill Education
- Naresh Malhotra. Marketing Research. Pearson
- Deepak Chawla and Neena Sondhi. Research Methodology