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Business Policy and Strategy Notes PDF

Date: 31st Jan 2023

In these “Business Policy and Strategy Notes PDF”, we will study the concept of strategy formulation and implementation by exploring the functions and nature of general management. The course serves as an opportunity to develop skills for strategic thinking and analysis, leadership, communication, teamwork, and cross-functional integration.

We have provided multiple complete Business Policy and Strategy Notes PDF for any university student of Bachelor of Management Studies (BMS) or Master of Business Administration (MBA) to enhance more knowledge about the subject and to score better marks in the exam. Students can easily make use of all these Business Policy and Strategy Notes PDF by downloading them.

Topics in our Business Policy and Strategy Notes PDF

The topics we will cover in these Business Policy and Strategy Notes PDF will be taken from the following list:

Nature and importance of business policy and strategy; Introduction to the strategic management process and related concepts; Characteristics of corporate, business and functional level strategic management decisions; Company’s vision and mission, need for a mission statement, criteria for evaluating a mission statement.

Analysis of company’s external environment; Michael E. Porter’s 5 Forces model; Internal analysis, Importance of organization capabilities, competitive advantage, and core competence; Michael E. Porter’s Value Chain Analysis.

Michael E. Porter’s generic competitive strategies, implementing competitive strategiesoffensive and defensive moves; formulating Corporate Strategies-Introduction to strategies of growth, stability, and renewal, types of growth strategies – concentrated growth, product development, integration, diversification, international expansion (multi domestic approach, franchising, licensing and joint ventures), Types of renewal strategies – retrenchment and turnaround. Strategic fundamentals of merger and acquisitions.

Strategic gap analyses; portfolio analyses – BCG, GE, product market evolution matrix, experience curve, directional policy matrix, life cycle portfolio matrix, grand strategy selection matrix; behavioural considerations affecting choice of strategy; impact of structure, culture, and leadership on strategy implementation; functional strategies and their link with business level strategies; introduction to strategic control and evaluation.

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Business Policy and Strategy Reference Books List

We have listed the best Business Policy and Strategy Reference Books that can help in your Business Policy and Strategy exam preparation: 

• Pearce, J.A. and Robinson, R.B. (2017). Strategic Management: Formulation Implementation and Control (12th Edition). McGraw Hill Education
• Rao, P.S. (2014). Business Policy and Strategic Management (2 nd Edition). Himalaya Publishing House
• Kazmi, A. (2008). Strategic Management and Business Policy (3 rd Edition). McGraw Hill Education
• Kachru, U. (2017). Strategic Management (2 nd Edition). McGraw Hill Education

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