Principles of Marketing Notes PDF
Free Principles of Marketing notes pdf are provided here for Principles of Marketing students so that they can prepare and score high marks in their Principles of Marketing exam.
In these free Principles of Marketing notes pdf, we will study the marketing function in organizations. It will equip the students with understanding of the Marketing Mix elements and sensitize them to certain emerging issues in Marketing.
We have provided complete Principles of Marketing handwritten notes pdf for any university student of Bachelor of Management Studies (BMS), Bachelor of Business Administration (BBA) and Master of Business Administration (MBA) branch to enhance more knowledge about the subject and to score better marks in their Principles of Marketing exam.
Free Principles of Marketing notes pdf are very useful for Principles of Marketing students in enhancing their preparation and improving their chances of success in Principles of Marketing exam.
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Topics in our Principles of Marketing Notes PDF
The topics we will cover in these Principles of Marketing Notes PDF will be taken from the following list:
Introduction: Nature, Scope, and Importance of Marketing, Evolution of Marketing; Core marketing concepts; Company orientation – Production concept, Product concept, Selling concept, Marketing concept, Holistic marketing concept. Marketing Environment: Demographic, Economic, Political, Legal, Socio-cultural, Technological environment (Indian context); Portfolio approach – Boston Consulting Group (BCG) matrix.
Segmentation, Targeting, and Positioning: Concept: Levels of Market Segmentation, Basis for Segmenting Consumer Markets; Product decisions: Concept of Product Life Cycle (PLC), PLC marketing strategies, Product Classification, Product Line Decision, Product Mix Decision, Branding Decisions, Packaging, and Labelling.
Pricing Decisions: Determinants of Price, Pricing Methods (Non-mathematical treatment), Adapting Price (Promotional Pricing and Differential Pricing). Promotion Decisions: Factors determining promotion mix, Promotional Tools – Fundamentals of advertisement, Sales Promotion, Public Relations, and Publicity and Personal Selling. Marketing Channel Decision: Channel functions, Channel Levels, Types of Intermediaries: Wholesalers, and Retailers.
Marketing of Services: unique characteristics of services, marketing strategies for service firms – 7Ps.
Principles of Marketing Notes PDF FREE Download
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Principles of Marketing Books
We have listed the best Principles of Marketing Reference Books that can help in your Principles of Marketing exam preparation:
- Kotler, P. and Keller, K. L. Marketing Management. Pearson
- Kotler, P., Armstrong, G., Agnihotri, P. Y., and Ul Haq, E. (n.d). Principles of Marketing: A South Asian Perspective. Pearson
- Ramaswamy, V.S. and Namakumari, S. (n.d). Marketing Management: Global PerspectiveIndian Context. Macmillan Publishers India Limited.
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Principles of Marketing Notes FAQs
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A: TutorialsDuniya.com have provided complete Principles of Marketing free Notes pdf so that students can easily download and score good marks in your Principles of Marketing exam.
Q: How to download Principles of Marketing notes pdf?
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Author: Delhi University