Handwritten Principles of Marketing Notes PDF FREE Download

Principles of Marketing Notes PDF

Date: 27th Jan 2023

In these “Principles of Marketing Notes PDF”, we will study the marketing function in organizations. It will equip the students with understanding of the Marketing Mix elements and sensitize them to certain emerging issues in Marketing.

We have provided multiple complete Principles of Marketing Notes PDF for any university student of Bachelor of Management Studies (BMS) or Master of Business Administration (MBA) to enhance more knowledge about the subject and to score better marks in the exam. Students can easily make use of all these Principles of Marketing Notes PDF by downloading them.

Topics in our Principles of Marketing Notes PDF

The topics we will cover in these Principles of Marketing Notes PDF will be taken from the following list:

Introduction: Nature, Scope, and Importance of Marketing, Evolution of Marketing; Core marketing concepts; Company orientation – Production concept, Product concept, Selling concept, Marketing concept, Holistic marketing concept. Marketing Environment: Demographic, Economic, Political, Legal, Socio-cultural, Technological environment (Indian context); Portfolio approach – Boston Consulting Group (BCG) matrix.

Segmentation, Targeting, and Positioning: Concept: Levels of Market Segmentation, Basis for Segmenting Consumer Markets; Product decisions: Concept of Product Life Cycle (PLC), PLC marketing strategies, Product Classification, Product Line Decision, Product Mix Decision, Branding Decisions, Packaging, and Labelling.

Pricing Decisions: Determinants of Price, Pricing Methods (Non-mathematical treatment), Adapting Price (Promotional Pricing and Differential Pricing). Promotion Decisions: Factors determining promotion mix, Promotional Tools – Fundamentals of advertisement, Sales Promotion, Public Relations, and Publicity and Personal Selling. Marketing Channel Decision: Channel functions, Channel Levels, Types of Intermediaries: Wholesalers, and Retailers.

Marketing of Services: unique characteristics of services, marketing strategies for service firms – 7Ps.

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Principles of Marketing Handwritten Notes PDF

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Principles of Marketing Reference Books List

We have listed the best Principles of Marketing Reference Books that can help in your Principles of Marketing exam preparation: 

  • Kotler, P. and Keller, K. L. Marketing Management. Pearson
  • Kotler, P., Armstrong, G., Agnihotri, P. Y., and Ul Haq, E. (n.d). Principles of Marketing: A South Asian Perspective. Pearson
  • Ramaswamy, V.S. and Namakumari, S. (n.d). Marketing Management: Global PerspectiveIndian Context. Macmillan Publishers India Limited.

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Author: Delhi University

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