Retail Management Notes PDF
Date: 3rd Feb 2023
In these “Retail Management Notes PDF”, we will develop marketing competencies in retailing and retail consulting. These notes are designed to prepare students for positions in the retail sector or positions in the retail divisions of consulting companies. Besides learning more about retailing and retail consulting, these notes are designed to foster the development of the student’s critical and creative thinking skills.
We have provided multiple complete Retail Management Notes PDF for any university student of Bachelor of Management Studies (BMS) or Master of Business Administration (MBA) to enhance more knowledge about the subject and to score better marks in the exam. Students can easily make use of all these Retail Management Notes PDF by downloading them.
Topics in our Retail Management Notes PDF
The topics we will cover in these Retail Management Notes PDF will be taken from the following list:
Introduction to retailing, definition, characteristics, Evolution of retailing in India, Retailing in India, Emerging trends in retailing, Factors Behind the change of Indian retail industry.
Retail Formats: Retail Sales by ownership, On the basis of Merchandise offered, non-store Based retail mix and Non- traditional selling.
Store Planning: Design and Layout, Location Planning and its importance, retailing image mix, Effective Retail Space Management, Floor Space Management.
Retail Marketing: Advertising and Sales Promotion, Store Positioning, Retail Marketing. Mix, CRM, Advertising in Retailing; Retail Merchandising: Buying function, Markups and Markdown in merchandise management, shrinkage in retail merchandise management.
Merchandise Pricing: Concept of Merchandise Pricing, Pricing Options, Pricing Strategies, Pricing Objectives, Types of Pricing.
Retail Operation: Elements/Components of Retail Store Operation, Store Administration, Store Manager –Responsibilities, Inventory Management, Management of Receipts, Customer Service, Management of Retail Outlet/Store, Store Maintenance, Store Security.
Download Retail Management Notes PDF
Retail Management Reference Books List
We have listed the best Retail Management Reference Books that can help in your Retail Management exam preparation:
- Berman and Evarv. Retail Management. Prentice Hall.
- Retail Management: Functional principles and practices. Jaico Publishing House.
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