Advertising and Brand Management Notes pdf Download

Advertising and Brand Management Notes PDF

Free Advertising and Brand Management notes pdf are provided here for Advertising and Brand Management students so that they can prepare and score high marks in their Advertising and Brand Management exam.

In these free Advertising and Brand Management notes pdf, we will equip the students with the nature, purpose and complex constructions in the planning and execution of a successful advertising program. These notes will expose student to issues in brand management, faced by firms operating in competitive markets.

We have provided complete Advertising and Brand Management handwritten notes pdf for any university student of Bachelor of Management Studies (BMS), Bachelor of Business Administration (BBA) and Master of Business Administration (MBA) branch to enhance more knowledge about the subject and to score better marks in their Advertising and Brand Management exam.

Free Advertising and Brand Management notes pdf are very useful for Advertising and Brand Management students in enhancing their preparation and improving their chances of success in Advertising and Brand Management exam.

These free Advertising and Brand Management pdf notes will help students tremendously in their preparation for Advertising and Brand Management exam. Please help your friends in scoring good marks by sharing these free Advertising and Brand Management handwritten notes pdf from below links:

Topics in our Advertising and Brand Management Notes PDF

The topics we will cover in these Advertising and Brand Management Notes PDF will be taken from the following list:

Advertising need and importance; growth of modern advertising; advertising and the marketing mix; types and classification of advertisement; advertising spiral; social and economic aspects of advertising;

Marketing communication models- AIDA, hierarchy of effect, innovation adoption model, action first model, quick decision model; Planning framework of promotional strategy.

Exposure, salience, familiarity, low involvement, central route and peripheral route and cognitive learning; positioning strategies; Associating feelings with a brand; Developing brand personality; creating copy strategies- Rational and emotional approaches; selection of an endorser.

Creative strategy and style- brand image, execution, USP, common touch and entertainment; message design strategy; format and formulae for presentation of appeals (slice of life, testimonials, etc.); different types of copy; art and layout of an advertisement- principles of design, layout stages, difference in designing of television, audio and print advertisement.

Introduction to broadcast and non-broadcast media; Budgeting decision rule- percentage of sales method, objective to task method, competitive parity, and all you can afford; Key factors influencing media planning; Media decisions- media class, media vehicle and media option; Scheduling- flighting, pulsing, and continuous.

Importance and need for sales promotion; planning for consumer schemes and contests; different types of consumer schemes.

Concept of a brand; brand evolution; branding challenges and opportunities; strategic brand management process; Identifying and establishing brand positioning and values.

Brand building, brand positioning and values brand repositioning; Designing and implementing brand strategies; brand extension; brand hierarchy-Kapfrer. Brand equity; brand personality; brand image; managing brands overtime.

Advertising and Brand Management Notes PDF FREE Download

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Advertising and Brand Management Handwritten Notes PDF

Advertising and Brand Management Handwritten Notes PDF
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How to Download FREE Advertising and Brand Management Notes PDF?

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  2. Select ‘College Notes’ and then select ‘Management Course’
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Advertising and Brand Management Books

We have listed the best Advertising and Brand Management Reference Books that can help in your Advertising and Brand Management exam preparation: 

  • Batra, R., Myers, J.G., and Aaker, D.A. Advertising Management. Prentice Hall.
  • Chunawalla S.A. (2015). Advertising and Sales Promotion Management (6th Edition), Himalaya Publishing House
  • Kazmi, S.H.H and Batra, S. (2008), Advertising and Sales Promotion Management (3rd Revised Edition), Excel Books.
  • Keller, K.L., Parameswaran, A.M.G. and Jacob, I (2015). Strategic Brand Management: Building, Measuring and Managing Brand Equity (4th Edition). Pearson Education India
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Benefits of FREE Advertising and Brand Management Notes PDF

Free Advertising and Brand Management notes pdf provide learners with a flexible and efficient way to study and reference Advertising and Brand Management concepts. Benefits of these complete free Advertising and Brand Management pdf notes are given below:

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  3. Structured content: These free Advertising and Brand Management notes pdf are well-organized with headings, bullet points and formatting that make complex topics easier to follow and understand.
  4. Self-Paced Learning: Free Advertising and Brand Management handwritten notes pdf offers many advantages for both beginners and experienced students that make it a valuable resource for self-paced learning and reference.
  5. Visual Elements: These free Advertising and Brand Management pdf notes include diagrams, charts and illustrations to help students visualize complex concepts in an easier way.

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Q: How to download Advertising and Brand Management notes pdf?

A: Advertising and Brand Management students can easily make use of all these complete free Advertising and Brand Management pdf notes by downloading them from TutorialsDuniya.com

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